In striving to make things better, Nissan Mexico has arranged for 500 of the 2,000 Nissan Tsuru sedans to be provided with battery management system technology within the next two years.

Providing such system is made possible through Odyne Corporation. Odyne will supply these Nissan vehicles with management trays, on-board charging systems, and other necessary peripheral technology for the stored energy systems. This Mexico-established Nissan model has a combined detail of harmony and functionality in the vehicle. Tsuru boasts of a system of brakes combined of back front disc and drum with a braking length of 34.8m (80 to 0 km/h).

For starters, Odyne, which is a developer of plug-in hybrid electric vehicle technology for trucks and buses, will only work on 500 Nissan Tsuru sedans and will gradually work its way to the the remaining sedans. This has been made possible through the Electro Effective Cars of Mexico (Electro Autos Eficaces de Mexico) Agreement which Odyne has signed. The tentative cost for the stored energy system will amount between US$1.2 M and US$1.7 M.

Nissan Mexico, which was established in September 1961, makes sure that their clients are provided with the quality products and services. Innovation such as the battery management system is just one of the numerous advancement Nissan wants to incorporate in the future.

After more than seven decades in the automobile industry, Nissan still has the same goal – to enrich people’s lives. This global vision of the Japan-established automaker with its branches world wide fulfills this not only through its distinct products and services, but also by improving the quality of life in the communities which Nissan operates.

In North America, Nissan USA’s annual Nissan Student Government Leadership Program (NSGLP) will be held on July 29 in the campus of Tougaloo College. Now on its third year, NSGLP serves as an opportunity for 60 student government presidents from historically black colleges and universities in the US to prepare for corporate leadership. Activities which will enhance the student’s self-awareness, self-management, social-political awareness, and interpersonal relationships will be included in the three-day leadership training. Distinct speakers for this year’s NSGLP includes Valerie Montgomery Rice, M.D., nationally renowned educator, clinician and researcher in women’s reproductive health at Meharry Medical College School of Medicine, Reverend Dr. Nelson Rivers - corporate Chief Operating Officer of the NAACP, Gregory Anderson, writer of the No. 1 Box Office Hit “Stomp the Yard” and former NSGLP corporate participant and American Idol Winner Ruben Studdard. The all-expense-paid program will only accommodate the first 60 schools to respond to Nissan’s invitation.

The overwhelming success of NSGLP has made Nissan to offer the enlightening experience once again. Nissan is a firm believer that the experience and lessons the student leaders will be able to absorb in this program will help them to become great leaders in their respective campuses and communities. Nissan USA, which was established 1960 in Gardena, California, aspires to help create a solid foundation for a successful career in Corporate America.

“The Nissan Student Government Leadership Program is an outstanding hands- on opportunity for college leaders to prepare for corporate leadership. We’ve gathered some of the brightest minds in the country to design a program that is meaningful and has high impact for the student participants,” said Stephanie Valdez Streaty, Nissan North America Sr. Manager, Philanthropy & Diversity Communications and the team leader for the NSGLP.

Working closely with select groups like the historically black colleges and universities, allows Nissan to determine the best way to render help to meet each organization’s needs. Moreover, in making this positive move, the automobile company contributes to the betterment of nation. True to form, Nissan’s passion and commitment truly is to touch lives and make things better.

Committed to achieving greater heights and expanding horizons, Nissan Motor Company Ltd. has decided to look into creating a car that only costs about $3,000 as an answer to a rival car company’s plans of making one.

Providing unique, innovative, and at the same time low-cost vehicles is a challenge for Nissan according to Nissan CEO Carlos Ghosn. The Brazilian-native Ghosn said that producing such cars is a challenge for the company. To add, he believes that such cars have a big potential in the automobile market.

Nissan’s alliance with Renault, which is a French automaker, will further help the former in achieving this goal. Contacting suppliers in Indian and analyzing all aspects of producing the less expensive cars is the first step the Nissan-Renault tandem has taken. If plans would push through, two different versions of the affordable car, one for Nissan and one for Renault, will be manufactured. Another global low-cost vehicle manufacturer is Italian automaker Fiat.

Convinced that there are a lot of avenues for continued growth, Nissan will continue to innovate to enrich people’s lives and meet its customers’ needs – one is through manufacturing affordable vehicles in the near future.

To achieve a safer environment on the road, Nissan Motor Co., Ltd. is gearing up an “anti-drunk driving” campaign by incorporating a message alert system into Nissan vehicles’ navigation systems starting end of June for the Japan market.

Nissan, which has been in the automobile industry for 75 years, takes the step to lessen accidents in Japan involving Nissan vehicles through the updated CARWINGS navigation systems. The CARWINGS navigation systems was first installed on the Nissan Skyline, which was released in November of last year, either as a standard feature on certain models or as a manufacturer option.

Immediately after the vehicle’s ignition is turned on, the message alert “Do not drive after drinking!” will appear for about five seconds the navigation panel between 5:30 pm and 5:00 am. As a reminder for the rest of the day, “Let’s continue safe driving today” will appear between 5:00 am and 5:30 pm.

The Japan-established automaker has been an active supporter for safe driving for years. Nissan has been raising public awareness and educating drivers to the hazards caused by drinking and driving. The maker of Pathfinder and Navara has been an avid supporter of Hello Safety which is held three times a year in Japan. Educational kits on traffic safety, which includes ways to help prevent drunk driving, is distributed to kindergarten aged children in Japan. In the US, Nissan also supports Mothers Against Drunk Driving (MADD) Strides for Change charity walks, which is concerned with child passenger safety. The company, through their committed employees, conduct safety demonstrations and provide participants with a quick reference guide on the proper way to install car safety seats for children up to age 10. This charity walks sponsored by Nissan has generated millions of dollars to stop drunk driving.

In the upcoming years, Nissan aims to build safer vehicles that are equipped with advanced safety technologies. Reducing half of the number of accidents in Japan involving Nissan vehicles by 2015 is just one of the long-term goals of Nissan. In addition, Nissan has engaged on the Intelligent Transport System (ITS) project which is aimed at reducing road accidents via the analysis of traffic data collected from on-the-road vehicles and traffic beacons. The automaker, with the government and private sectors, also sees this approach as the first step to achieve its long-term goal of a safe driving environment for all.

Nissan Motor Company is looking intently into developing smaller and lighter car batteries said Nissan CEO Carlos Ghosn in press conference held in Bangkok, Thailand on Wednesday.

Seeing the need for electric cars or green vehicles as well as for hybrids, Nissan and other automakers are neck-to-neck in creating viable lithium ion batteries, which are already being used in laptops and cellular phones. The tricky part is developing such lithium batteries that could actually handle the rigorous demands of a car engine.

With the alarming pollution caused by cars despite catalytic converters and higher fuel prices, The Brazilian-born Nissan CEO Ghosn believes that it is already time to invest in green technologies such as electric cars.

“We continue on the lithium ion battery. We think for us it’s a competitive advantage,” said Ghosn. “We have a lot of technology is this area, and we think this is going to be very helpful, not only for hybrids but also for electric cars.”

Nissan has stayed behind the heels of perennial rivals Toyota and Honda in developing hybrid vehicles. In the advent of environment friendly technologies in the automobile industry, Nissan has recently opened a new tech center in Japan. The maker of Frontier and Sentra believes that electric cars will not only help solve global warming, but could also be the answer for high fuel price in the market.

“If you have an efficient battery for a hybrid, why not go all the way and go for electric cars?” he asked. “It has zero emissions of anything.”

Although electric cars are friendlier to the environment and would save on fuel, these cars are rather expensive, difficult to recharge, and travel limited distance, automobile companies are still in the hunt for developing these. To answer these future problems, Nissan has been negotiating a deal to put a fleet of of electric cars in the Japanese market in cooperation with the local governments, which would need to provide necessary infrastructure such as charging stations.

It will take time before the actual cars will be produced, but the wait should be worth it.

There will only be 444 owners of the true off-road capability and powerful diesel engine Die Hard 4.0 Nissan Navara according to Nissan UK. This summer, Nissan will be releasing the latest addition in the Navara pickup truck line as part of the launch of the popular Die Hard movie series starting July 2.

Aside from carrying the regular specs of existing Navara models, the Die Hard 4.0 Navara (£18,995) has a special edition extras such as tailgate badge, logo-emblazoned floormats, a polished roll bar, and a Die Hard 4.0 graphic on the doors. The latest Navara will also come in three colors: Flame Red, Eye of the ‘Storm Grey’, and a Walk on the Darkside ‘Metallic Black’.

The Nissan US Frontier counterpart-Navara is based on the just launched 2008 model 2.5 dCi Navara Outlaw double cab. This manual powerful off-road muscle comes equipped with luxuries such as electrically adjusted front seats, leather upholstery, in-dash 6 CD changer, chrome door mirrors with integrated indicators, 17” alloy wheels, cruise control, and an electric sunroof. An automatic transmission version will also be available at a higher price (£20,095).

The full-size toughness and mid-size agility of Navara has also the limited Die Hard 4.0 accessory pack which includes a front styling bar, rear parking sensors, and chrome lashing rails. An Armadillo roll top is also available for Navara owners to cover up the load area.

Of the 444 Die Hard 4.0 Navara owners, five trucks will be drawn for free additional special equipment that will be fitted to each of the lucky trucks. Numbers 1, 4, 44, 400, and 444 will be randomly allocated to the new Nissan trucks and will receive a free specification upgrade. A voice activated DVD satellite navigation with a full color 7” screen and a premium audio with MP3 CD compatibility will be given to these five lucky powerful Nissan trucks.

Two day’s after the Bruce Willis-film starer debuts, Nissan will also be giving a rare opportunity to win the 40th Die Hard 4.0 Navara through a competition run by The Sun newspaper on July 6.

For work or play, the new Die Hard 4.0 Nissan Navara has been made to match the whims of adventure seekers everywhere.

The new PRO 4×4 Nissan Titan, which is the latest addition in the truck line of Nissan, proved to be a good choice for international racer Carl Renezeder as he finished on top in the Lucas Oil World Series of Off-Road Racing (WSORR) in Crandon, Wisconsin.

In front of a massive audience at the Crandon International Off-Road Raceway, Renezeder, who is also the title-holder for the Chairman’s Cup, managed three podium finishes using the Nissan Titan. The debuting 4×4 Nissan truck went up for the thrilling 4×4 and 2-wheel drive high-horsepower trucks battle all the way to the final lap.

Renezeder’s Lucas Oil Nissan Titan was brought up to the challenge of overpowering racers Kent Brascho in a Goodyear Chevrolet and Marty Hart in a Maxxis Ford, to name a few. The Titan’s 4×4 high-horsepower managed podium finishes in rounds three and four of the WSORR series.

Titan’s V8 engine has about 317 horsepower with a 5.6 liter endurance, pushing it an edge to the other 4×4 trucks that participated in the racing battle. The six-seating capacity truck’s fully boxed ladder frame allowed precision and depth in maneuvering inside the Crandon racetrack. In addition to its superb engine power, the Titan’s 385 lbs of torque served as the anchor as the truck would swerve along curvy tracks.

By July 14-15, the race war continues in Bark River, Michigan. This two-day off-road battle will serve as the crucial stepping stone for racers seeking inaugural WSORR Series Championship titles.

For seven decades or so, Nissan has always believed in making things better for its users and enthusiasts alike. True to form, Nissan has recently made a London local happier with a Nissan Pathfinder Aventura.

The Pathfinder Aventura worth £30,000 went to the lucky mother of two, Sarah Ryan during the Nissan Adventure Film Festival (AFF) held in Vue Cinema in Fulham Broadway. Among the film fans who flocked the cinema, Ryan was hailed the most lucky after being drawn to take home the new Nissan 4×4. Each visitor who watched the film received a chance for a free draw to win one of a huge selection of prizes, including the Pathfinder Aventura as the top prize.

“I have never won anything. Even my husband didn’t believe me at first. Given we have two year old twins, the Pathfinder is a joy to have, especially not having to bend down to get them in and out of their seats,” said Ryan.

The Pathfinder Aventura has a 5.6-L V8 engine and a real off-road capability to name a few. Not only that, this Nissan 4×4 has a standard 3-row seating for seven fit for a growing family.

“We’re delighted that Sarah has won the Pathfinder and we’re certain she’ll enjoy driving it. Based on the popularity of the Nissan Adventure Film Festival last year, we look forward to bringing the event back later this year,” Nissan London 4×4 brand manager John Parslow said.

Nissan was the sponsor of United Kingdom’s first digitally projected AFF. The film festival brought action-packed films to the mainstream by screening a five-night program of award-winning adventure films from top film producers, including Long Way Down that features actors Ewan McGregor and Charley Boorman.

For film enthusiasts, The Nissan Adventure Film Festival will be returning in 2007.

The Nissan North America, Inc. recently announced pricing of the latest addition of Versa units of the Japan-established automobile manufacturer.

After selling more than 52,000 Nissan Versa Hatchback and Sedan units in less than a year, Nissan Motor Co. has just came out with the 2008 Nissan Versa Hatchback and Sedan models.

The 2008 Versa Hatchback now has four models under its wing: Versa Hatchback 1.8 S 6-speed manual transmission (S12,650), Versa Hatchback 1.8 S 4-speed automatic transmission ($13,450), Versa Hatchback 1.8 SL 6-speed manual transmission ($14, 650), and Versa Hatchback 1.8 SL with Xtronice Continuously Variable Transmissions or CVT ($15,650).

The Versa Sedan, however, now has the Sport Package option for the Sedan 1.8 SL model. Offering a higher level of performance with stylish rear spoiler, lower body side sill extensions, unique front and rear fascia to name a few. The suggested retail price for the 2008 Versa Sedan 1.8 S with 6-speed manual transmission is $12, 550 and the Sedan with the 4-speed automatic transmission would cost $13, 350. Priced as the most expensive in the Sedan line, Versa Sedan 1.8 SL with advanced Xtronic CVT stands at $15, 550.

Now on its second year, 2008 Versa are equipped with a standard 122-horsepower, a 1.8-liter DOHC 4-cylinder engine. As of date, this new line provides the highest standard horsepower rating in class. Aside from the strength that the 2008 Versa offers, the new line is said to be capable of delivering excellent fuel economy. Moreover, this new addition offers spacious cabin with class-leading head and rear leg room. In addition to its layout and engine power, 2008 Versa has numerous available technology like Nissan’s Intelligent key, a Bluetooth, Hands-free Phone system, a Rockford Fosgate Subwooder, an auxilliary mp3 player input, and a satellite radio.

Rolling since 1933, Japan’s Nissan Motor Co. has been committed to the changing innovation in the automobile industry. From the first mass-produced Japanese vehicle called Datsuns in the 1950s, Nissan continues to create vehicles that are unique and at the same time, carry an automotive style that would never fail to wow its avid patronizers.

Nissan has nearly doubled the number of models offered and nearly doubled in sales. The automobile company continues to move in a positive direction for their avid patronizers and enthusiasts alike.

Geared toward a better driving experience, Nissan has just added another innovation under its wing – the Nissan 2009 Skyline GT-R. Spectators of the Goodwood Festival of Speed in England had the first glance of the latest addition in the Japan-established automobile line last June 23. The GT-R completed the festival’s hill climb twice on Saturday and another two the following day.

Despite numerous runs in the festival, Nissan made no effort to publicize its latest addition. The 2009 Skyline GT-R was conspicuously not included in the event announcer’s script. Every other car was formally introduced before its ascent, in except GT-R. The 2009 Skyline GT-R went up the hill silently as the speakers remained silent. Aside from the eerie silence of the speakers, the GT-R was virtually inaudible compared to the rest of the participating automobiles.

Nissan has managed to keep enthusiasts intrigued in the seemingly inaudible glide of GT-R. The car is set to debut this fall.