Nissan thinks of producing a cheaper line of cars
Committed to achieving greater heights and expanding horizons, Nissan Motor Company Ltd. has decided to look into creating a car that only costs about $3,000 as an answer to a rival car company’s plans of making one.
Providing unique, innovative, and at the same time low-cost vehicles is a challenge for Nissan according to Nissan CEO Carlos Ghosn. The Brazilian-native Ghosn said that producing such cars is a challenge for the company. To add, he believes that such cars have a big potential in the automobile market.
Nissan’s alliance with Renault, which is a French automaker, will further help the former in achieving this goal. Contacting suppliers in Indian and analyzing all aspects of producing the less expensive cars is the first step the Nissan-Renault tandem has taken. If plans would push through, two different versions of the affordable car, one for Nissan and one for Renault, will be manufactured. Another global low-cost vehicle manufacturer is Italian automaker Fiat.
Convinced that there are a lot of avenues for continued growth, Nissan will continue to innovate to enrich people’s lives and meet its customers’ needs – one is through manufacturing affordable vehicles in the near future.