Nissan is not just distributing the full range of Nissan cars, Nissan parts, commercial vehicles and forklifts in many areas. The company is also active in indulging with many projects which have successfully built strong links with the community and other events.

For the start of the 2007 UCI Mountain Bike World Championships, Nissan is gearing up and sponsoring the cool event. The championships will take place at Fort William, Scotland, from September 3rd to 9th with more than 700 top riders participating. It is the first time the championships have been held in the UK and the first time the event has been sponsored by Nissan which is under a new project, “Nissan Sports Adventure”.

Nissan will have an exciting position at the tournament. Visitors can meet women’s downhill champion Tracey Moseley who will be signing autographs for three consecutive days.

Nissan has also built a fantastic trials area incorporating a Navara. This will be included in the trials’ finals where the skills of riders will be put to the test. Visitors to the Nissan stand can also enter a competition to win a top of the range mountain bike or a trip to California, and can view the Nissan range of vehicles prepared with all exclusive Nissan parts including the award-winning 4×4 range.

The initiative also takes the promotion of adventure sports, including mountain biking, and an active outdoor lifestyle to the next stage. Nissan will be working with the UCI to develop mountain biking across all levels, particularly via the high profile World Championships which attract a global television audience.

“Mountain biking is a modern and dynamic discipline with an attractive image and enormous potential. The interest shown by a company like Nissan confirms this. Thanks to the joint efforts of Nissan and the ICU, everyone associated with mountain biking will see fantastic progress in the years to come,” said Pat McQuaid, ICU President.

Nissan Sports Adventure is also the headline sponsor of the 2007 UCI World Cup, in a partnership which has been agreed until at least 2009.

The company does not solely focus on manufacturing performance vehicles, exclusive Nissan parts and winning service for people, it supports significant happenings as well.

This entry was posted on Tuesday, September 4th, 2007 at 3:43 am and is filed under nissan news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.