Nissan has decided to launch a direct mail campaign for its Nissan Sports Adventure range which will be developed by Tullo Marshall Warren (TMW). The creative to be used on the direct mail campaign is based on the theme of the Nissan Sports Adventure range and it will carry the tag “Inspire the adventurer in you.”

What this campaign hopes to accomplish is for customers to be encouraged to request for a brochure, get an appointment for a test drive and eventually be encouraged to buy one of the 4×4 or crossover vehicles of the Japanese automaker. These 4×4 vehicles and crossover vehicles of Nissan include the Nissan X-Trail, Nissan Navara, Pathfinder, Patrol, and QASHQAI.

The Japanese automaker is expecting that the pack will be sent to around 40,000 Nissan customers, cold prospects, and warm leads.

He above-the-line advertising for the Sports Adventure range of Nissan was the basis for the brochure and it contains a lot of ‘adventure passes.’ Among the adventure passes customers can enjoy are a ski pass or a mountain bike pass and these can be shown through the clear plastic wallet outer.

That’s not all. The initiatives also offer Nissan Sports Adventure DVD packs for free to the first 1,000 people who would test drive any vehicles from the Nissan Sports Adventure range. It also comes with a chance to enter a prize draw to win a sports adventure holiday. The prize include a safari in Uganda to touring in San Francisco. The pack also comes with an incentivised questionnaire which aims to identify the time customers will most likely buy a change for their cars through some specific trigger dates. The incentive of the questionnaire is the opportunity to enter a contest and win a year’s supply of fuel worth £2,000. But that is only if they have completed the questionnaire and returned it.

The account supervisor at TMW, Anthony Da Silva, said, “We want to inspire Nissan customers to try something new, and we believe the creative for the mailpack will encourage them to test drive one of the vehicles from the Nissan Sports Adventure range in order to make their adventures possible.”

This entry was posted on Saturday, January 19th, 2008 at 11:42 pm and is filed under nissan news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.