GT-R draws customers to Nissan
Tuesday, February 26th, 2008

Nissan Motor Company’s new version of its muscle car dubbed as GT-R hits dealerships across the United States by June, but this early it has already acquired a good number of followers from the American automobile market.
The sudden clamor for the upcoming Nissan GT-R, which is equipped with top of the line Nissan parts, has prompted Nissan dealerships nationwide to already accept orders. In the Wisconsin-based Nissan of Rivergate, there are already six customers who have expressed strong interest on the GT-R according to dealership manager Keith Reecer.
According to Nissan North America Inc., which is located in Nashville, Tennessee, the Nissan GT-R sports car will be the halo car of the Japanese automobile brand. This means that this model is targeted to draw more customers to other Nissan vehicles.
“GT-R is intended to help re-energize the Nissan brand,” said Rich Latek, who is the marketing director for crossover and sports cars of Nissan USA. “While we already have the 350Z as our iconic sports car, the GT-R gives us an entry into a place we haven’t competed before. It will go head-to-head against the new Chevrolet Corvette ZR1 and the Dodge Viper.”
Nissan might be on the right track on placing its sports car in the limelight as automotive marketing experts also think that such tactics will work to entice motorists and enthusiasts to the Japanese-built brand.

“Halo cars are worth a tremendous amount to a manufacturer even if none of them are ever sold,” said George Peterson, who is the president of the marketing research firm AutoPacific. “They can just put it in the dealership, put floodlights on it, and people will come in to see it.
With Nissan GT-R functioning as both an attraction and a promising high-performing model, people will likely visit dealerships of the company. Most of these people, however, will not buy the muscle car but will be enticed to look at the company’s other models, like the Nissan Altima and Maxima, which is geared with equally efficient Nissan parts.
“Most of them won’t buy it, but it will stimulate interest in the company’s other vehicles. Already, Nissan has done a great job of priming the media with the GT-R, and that’s exactly what they wanted to do,” said Peterson. “People will believe that the GT-R DNA also extends to other Nissan vehicles. And to some extent, they’re right. The Altima has always been a very good car, and the new one is screwed together very nicely.”
Experts also boosted Nissan’s halo car by stating that the prices of fuel will not greatly affect the release of the GT-R. Those who can afford to buy the $70,000 GT-R, which will only be available in the US for 1, 500 units annually, do not really give much emphasis on whether there is a fuel hike or so.
“I don’t know if there is ever a wrong time to bring out a halo car,” said Peterson. “Even though gas prices are way up there, to the people who buy these kinds of cars, fuel prices are irrelevant. It’s a real ego trip and image car.”
Geared with high-performing Nissan parts, the GT-R can muster up to 480-horsepower via its 3.8-liter V-6 powertrain. Complementing such powerful engine is a six-speed dual-clutch automatic transmission system and a four-wheel drive system.
Source: Tennesean.





