More and more people, specifically in Korea, are becoming more practical with regards to buying vehicles. Instead of going for the luxury cars, Koreans eye vehicle models that carry tag prices along the middle range. With such trend, Japanese automaker Nissan shifts gears, which is away from its expensive Infiniti models, and markets more its not so pricey vehicles like Nissan Murano and Nissan Altima in Korea.

Last Tuesday, Nissan Motors stated that the sport utility vehicle Murano and the medium-built sedan Altima will pioneer the company’s campaign in introducing more affordable models in Korea. Collin Dodge, who is the senior vice president for overseas market operations of Nissan headed Tuesday’s announcement held in South Korea’s capital Seoul. Geared with well-designed and well-engineered Nissan Parts are going to push the Murano and Altima to become Koreans’ top automobile picks. Included in the Nissan pool of money-saving models are the X-trial, Rogue, and Quashqui, which are all equipped with quality Nissan Parts.

Aside from the inexpensive offerings of Nissan, the Japanese automaker also continuous to innovate and develop green cars like the electric car Pivo 2, which was unveiled in its homeland auto show. The most unique Nissan Parts of the Pivo 2 are the revolving cabin and wheels.

Along with Nissan, Toyota and Deawoo Motors are also going to launch the affordable models in the East Asian country.

Reports have it that Dongfeng Nissan is planning on launching two new models which are the Nissan SUV Qashgai and the X-Trail. These two will be produced in the joint venture of the Japanese automaker in 2008.

NISSAN QASHGAI

NISSAN X-TRAIL

These two models which are newly-developed have already been released in the auto market of European countries and already experienced great sales. These two new models are actually different SUV segment models which have different market prices. The company will rename these models once they are produced in China.

Nissan’s plan for the Qashgai to be introduced by the beginning of next year. They also plan to launch its debut at the Guangzhou Auto Show with its price costing 150,000 yuan.

By the second half of the year, Nissan plans on launching their X-Trail. Exporting these two models from overseas market will now be ceased because the production is now localized.

China lacks 2.5-liter China-made engines and so these two models will be powered by original engines that were produced by overseas market.

The Qashgai was launched in February and since then it has already sold 45,000 of its units in the overseas market. But its production capacity wasn’t able to meet the demands of the market and so Nissan transferred some of its production to their other plants in Japan.

Another plan of Dongfeng Nissan is to introduce other models as well such as the Maxima and Murano.

The sales of Nissan’s hot products still haven’t reached their expected sales for the first half of this year but although that is the case, Dongfeng Nissan plans on boosting up its annual sales target to 400,000 units.