Nissan Rogue took center stage in Heroes Season2
Thursday, January 24th, 2008
After the sapphire-blue Nissan Versa sedan graced the debut season of the hit NBC series Heroes, another model from the Japanese automobile company is set to take center stage in the second season set to role out in Asia this month.

In season one, the Nissan Versa was used by Heroes character Hiro Nakamura, along with Ando, in his trip from Los Angeles to New York. Last fall, viewers in the United States saw the new crossover sport utility vehicle offering of the company dubbed as the Nissan Rogue. This vehicle was given to Claire Bennet, who is the cheerleader, by her father. Another blatant Nissan promotion angle in the story is that one of the characters has to work for the brand’s dealership.With the successful promotion of the Nissan models, all equipped with high-performing Nissan Parts, in Heroes, the automobile company decided to carry out the campaign and sponsor the series in Asia, where there is also a big following.

“Our promotion campaign for Season Two in the US was very successful and we wanted to extend this to Asia as part of our global brand-building activity”, said Simon Sproule, corporate vice president of Global Communications.Nissan Rogue, which shares some qualities and Nissan Parts with the Nissan X-Trail, was released in the United States last September.
Source: Brudirect

